Lebese "Buttermilk": moetsi le sehlahisoa makgetheng

Ha ho tšobotsi e sehlahiswa, e leng lebese "Buttermilk" (mohlahisi - Russia) o tšoaneloa ke keletso e molemohali. Re lokela ho hlokomela hore e hlahisa mohlahisi kholo ka ho fetisisa tsa lihlahisoa tsa lebese ka hare ho naha e khōlō.

ntshetsopeleng ya khampani

Iphetola ha lintho ea "Buttermilk" ka cha lebese №1 dvutysyachnyh qalile ka lilemo ba pele. Ka 2002, khampani o amohetse saenelwa tumellano le thepa "Unimilk" le Eduard Uspensky, o ile a qapa le lipapiso tsa sehlahisoa le logo logo logo logo khampani. Kahoo ho na le ke la kgwebo le lecha le lebese "Buttermilk" (mohlahisi - Russia).

dihlahiswa khampani qala ho hlaha ka St. Petersburg, moo ba pele methaka molochki entse ho "Petmol". Boleng bo phahameng le ho fumaneha sehlahisoa entse e ratoang. Sena, le eena, halefile e kgolo ya e matla ho batloang sehlahisoa, 'me se a ntse a 2004, lebese "Buttermilk (mohlahisi - Russia) o tšoaneloa ke e le sehlooho sa sehlahisoa naha le kena kopano mola ka thekiso lintlha kaofela" Unimilk ".

batho ba seng bakae tseba hore qalong lebese e ne e se e ne e akarelletsa ho sephutheloana ya dihlahiswa, 'me k'hamphani eo le teng tlas'a lebitso la "From Buttermilk"' me o ile a kopanela ka khatiso e itseng ea lihlahisoa tsa lebese - ka yogurt, bolila tranelate, ka yogurt.

A qala ho fana ka tlhahiso e ncha mola

Ka 2008, khampani o phethahatsa ka restyling ya cha e. Sena se ile sa lihlahisoa tsohle khamphani ho ba le setšoantšo se le 'ngoe. Selemo hamorao, moetsi e fumana likhau letšoao la "cha TSA SELEMO / EFFIE", le hlaha ka lintlha tsa kholo ka ho fetisisa moreki Brands 'marakeng malapeng ka selemong se tlang.

Ho rebranded fane ka susumetsa ho ka mafolofolo ntshetsa pele cha eseng feela ha ba boemong ba ea sechaba empa hape le CIS. Company update lam ne e le ho fetola logo logo logo logo, moralo sehlahiswa le 'maraka boemo. Ka mohlala, e khahlehang katse Matroskin, kgothaletsa lihlahisoa tsa tsona le bareki e le amahanngoa le mehopolo e ho tswa ho tse molemo tsa khale qabolang, moo a ileng a lula a tinkering le khomo ea hae, ho etsa bonnete ba tsohle ke a hloekileng, a hloekileng lebese.

"Buttermilk" ke ke hole le kholo ka ho fetisisa malapeng cha qabolang tsa lihlahisoa tsa lebese, e leng ho lihlahisoa tse ka katleho rekisoa 'marakeng.

Tshwaragano le Danone

ntshetsopeleng ya khampani ka 2010 e ne e le ea bohlokoa. Ka mor'a ho kopanngoa ha lebese "Buttermilk" - mohlahisi Russia №1 - le monyetla oa ho kena boemong ba lefatše. Khampani French "Danone" o thahasella matlotlo a khampani le cha e fana "Buttermilk" konteraka ya tirisanommogo nako e telele.

Ho tloha joale o ile a hlalosa cha e se hlahisa lihlahisoa tsa lebese, e leng:

• lebese;
• bolila lebese;
• tranelate;
• Cottage chisi;
• Curd boima;
• bolila tranelate;
• milkshakes.

"Buttermilk": khampani eo u mo tšepang

Re lokela ho hlokomela hore pasteurized kaofela lebese "Buttermilk" fetile a mangata le liteko le inspections. taolo boleng senola hore 3,5% mafura sehlahisoa se sireletsehileng 'me e na le thepa e metle. Sebelisa joalo lebese kgona ho batho ba dihlopha fapaneng lilemo.

Ho ea ka sephetho teko ba ne ba tsebahala ka litšobotsi tse ntle tsa lebese:

• tshireletso;
• e feletseng ea tlhaho;
• monate tatso;
• ho haella ha kenyelletsoa ha lintlha tsa mafura meroho le o bolokang.

Har'a mefokolo ea o ile a hlokomela e 'ngoe feela mpe boleng - haholo raka, athe bophelo.

Thehiloeng liteko li entseng, bafuputsi ba ile ba fumana hore lebese la "Buttermilk" khetha (mohlahisi - Russia) kopana ditlhoko tsohle le tobileng beha pele ke Lekala la Bophelo. Thanks ho ithuta ho laola ba ile ba hlōleha ho hlokomela hore likokoana-hloko 'me libaktheria li lefu tse bakang ka ho hlophisoa ha pasteurized sehlahisoa (lebese) ba ne ba sa tsejoa. O bolokang 'me lidae tse sehlahiswa hape ha e na,' me ke litsupa tsohle tse ka mefuta e fapaneng tloaelehileng.

Haholo-holo lebese "Buttermilk"

A mangata a lebela e khōlō raka, athe bophelo fetang ho pharalla ha ka makhetlo a mangata ho laoloa. E kgothaletswa ho boloka lebese pasteurized hase matsatsi a fetang 3. E o ile a lumella, haeba moetsi vouches bakeng sa boleng le polokeho ya sehlahiswa bophelong bohle ba lona raka, athe. A tsobotsi ea otlang tsa tlhahiso ea "Buttermilk" lebese leshano:

• le ea kajeno, theknoloji e phahameng ho etsa thepa ea lihlahisoa;
• tshehetsa tikoloho ya temo, ho ba teng ha mapolasi poraefete hlahisa lebese;
• ho fana ka koetliso ea kamehla hlophisitsoeng oa basebetsi sebetsa lifemeng le temo, hammoho le batho ba a kopana le ditlhomo mochine bakeng sa sebetsa ea lebese;
• khethehileng taolo ya sehlahiswa pele.

Ho sebelisa theknoloji ea kajeno, thepa botsoalle tikoloho e tala, a phethang ea ho laola ka seng sa tlhahiso ea mehato ho dumella ho bopa lihlahisoa boleng bo phahameng hore ho feletseng khotsofatsa se hlokoang ke moreki le. Joalo e lebese "Buttermilk" khetha (mohlahisi - Russia).