Types of Trademarks: classifications tsohle

Balls - e mong oa bopa dikgopolo tsa bohlokoa ka ho fetisisa ka tsa mebaraka, le nang le makgetha a ho feta. Classifications ya matshwao a kgwebo a 'maloa: foromo ba ho hlahisa maikutlo, tokelo ea mofuta o beng. Ha rea lokela ho lebala hore la kgwebo ya - e le karolo ea bopa dikgopolo tsa e le kholoanyane - boitsebiso khompani.

Dikgopolo le mefuta ya matshwao a kgwebo

La kgwebo, letšoao kgwebo ya (tse ling lebitso - letšoao khoebo ea) - e ngolisitsoeng kgetho tlhaku motsoako oa mangolo kapa linomoro, sehlahisoa setšoantšo, tse reretsoeng ho phapang e, ho tlisa boitsebiso bo mabapi le moetsi.

mokhoa ona oa ho individualization moetsi ngolisitsoeng ke ditheo boemo tshwanelanang tsa Serussia Federation le linaheng tse ling. Ho akarelletsa ho litokelo tsa bo khethehileng ho sebelisa semelo kgethile le tshireletso tsa bona tsa molao. Ea bobeli e fumaneha linaheng tse fetang 160, e leng 90 - ka boemo ba molao.

Naheng ea rōna, ea e sebelisang kaofela la kgwebo ho ba sirelelitsoe ke taelo e hlomamisitsoeng "Ka Trademarks, Service Marks le Appellations ea Origin" (1992).

Ho phaella moo, matšoao a khoebo ea ba sirelelitsoe ke liketso tsena tse latelang:

• Tumellano ea 1883 Paris
• Madrid Tumellano ka Ngodiso International la lebitso la cha (1981).
• bakeng sa ngodiso ya letšoao kgwebo ya tumellano (1973).

Balls - mosebetsi

Mefuta ya mesebetsi la kgwebo ka akaretsoa ka tsela ena:

1. Sena ke bopaki ba boemo bo phahameng ba boleng sehlahisoa.
2. Ho ba teng ha jwalo letšoao le chelete moreki tšepa sehlahiswa e loketseng ho le botumo bo botle ba moetsi.
3. Sena ke motheo holim 'a eo ntshetsopele le papatso (pele ho mefuta eohle ea a kgwebo, ho hlakile, ba lokela ho bona ka bobona ba hantle propiarit).

Ho lumeloa hore e thepa rekiswa tlasa lebitso la cha, rekoa ka 15-25% ho feta ka etsahala hore ebe ho feta White Label. Ntle ho moo, ea e le letsoao la kgwebo hangata ho ea bohlokoa Sepheo beng - Coca-Cola letšoao boleng feta, ka kopo ke mong'a ya mokhatlo o le, $ limilione tse likete tse 3.

Mefuta bua ka cha ho

oa mokha o mong hore ba tsebahala ka la kgwebo, ke mofuta oa tlotla lona. Ka palo yohle ho na le tse 'nè:

1. La kgwebo. Ho akarelletsa le letšoao, lebitso le ikhethang 'mala kapa motswako lona, le ntse le.
2. lebitso la cha. Ho na le mantsoe a khutsufalitsoeng, mantsoe, dipolelwana, mangolo - sohle seo u ka se buang.
3. Shopping setšoantšo - individualized cha mokhatlo.
4. Balls - tsohle tse ka holimo, sireletsa litokelo le molao. qetellang e denoted ke lengolo R ka lesakaneng la.

Classification ya mefuta e sa tsoaneng tsa litlhaku le diselefounu tsa

Mefuta eohle ea a kgwebo le matšoao a tšebeletso ka arotsoe ka classifications latelang:

1. Ka projet tsa beng: motho le e kopanetsoeng.
2. Ka morero: sehlahiswa, mela sehlahisoa.
3. Ka mofuta o mong oa ho hlahisa maikutlo: bophahamo ba modumo, e phetseng hantle, ho kopantswe, ka molomo, e hlakileng.

The thahasellisang ka ho fetisisa ho nahana ka ne e tla ba oa ho qetela.

Classification ya mefuta e sa tsoaneng ba ho hlahisa maikutlo

Types of a kgwebo ka mokgwa wa ho hlahisa maikutlo e arotsoe mekhahlelo e 'maloa:

1. Lentsoe - buile mabitso le mapetjo. Dihlopha atileng ka ho fetisisa, e akarelletsa mantsoe bobeli tloaelehile 'me neologisms. Mohlala, "VKontakte", "letsatsi le letsatsi", "Twix", iPhone, Windows. Kapa: ". Gillette molemo ka ho fetisisa e le motho" "Ho na le e le maikutlo a - ho na le matelas ikea," joalo-joalo ...
2. Graphic - e ikhethang le e sa lebaleheng litšoantšo tsa batho, liphoofolo, matšoao a sa bonahaleng, mela, dibopeho - litšoantšetso le logos le na. Tsena li akarelletsa diaekhone le "puma", "APL", "Lacoste", "Facebook", Literene, joalo-joalo D.
3. Bongata. Ke mefuta e sa tloaelehang. E hlalosoa ka sehlahisoa ka boeona kapa ambalaji lona. Jwalo kotokaka kapa photo photo photo photo ha lia lokela ho tlhohlomiso, ho nahana ka morero itseng ea thepa kapa thepa. .. Ka mohlala, buka ea setšoantšong, ka fono mobile, lijana, lephaka hloekile, joalo-joalo The letšoao tharo-tlhakore lokela ho abelwa ho efe kapa efe tlholeho feela a emela makgetheng sehlahisoa: Clown McDonald e, phoofolo Wimm-Bill-Dann Brends jj ...
4. Molumo. Ena ke karolo ea pina kapa molumo o e tšoaeang khamphani ena. Ho e ratoa haholo ke bobedi ka papatso molumo le mecheng ea litaba - ena e bitsoa benyang lipina tsa thoriso. Hangata e binoa lebitso cha kapa tsekedi ya khampani, ka mohlala: "Gallina Blanca, glug-glug, glug-glug" "limilimithara-limithara, Danone". Ena e boetse e akarelletsa pitso seteisheneng o letšoao le mananeo a hasoang ka itseng, tune ho amohela kapa salisa fafatse skrine TV.
5. Kopantswe kopana mefuta e 'maloa ea tlhophiso: a tsekedi le setšoantšo, logo logo logo logo' me molumo.
6. Olfactory. Ena ke mefuta e ho fetisisa sa tloaelehang le bo sa tloaelehang ba a kgwebo. Emela monko o monate, hangata ha a na mabapi le sehlahisoa sa. Ngodisa letšoao khompani e thata haholo - o lokela ho ba le tlhaloso e qaqileng ea monko o monate ho, moralo lona lik'hemik'hale, ho fetiswa ha "sehlopha" ea menko lona constituent motho. Naheng ea heso, matshwao ana bohelehele ba hang emeloa.

Ka thoko, ho na le mehlala ea matšoao a monko oa thepa:

• Vanilla le lavender - dibukeng;
• monko oa qetang ho sehiloeng joang bo - libolo tenese;
• Pinki nkhang hamonate - mabili koloi;
• utloahale monko oa matla biri - metsu e thethefatsang phoofolo;
• Lemon joang bo - SPA-Salons, joalo-joalo ...

Khopolo ea mokhoa oa ba tiile

Types of la kgwebo ke karolo ea bohlokoa ea khopolo ea lefatše - khampani setaele. Corporate boitsebiso - sete ya mefuta e fapaneng ea le litsela tsa ho hlahisa dihlahiswa hore li emela morao-rao ka tsela junifomo le ho tlatswa. khopolo ena ho tlisa hammoho tlas'a:

• la kgwebo;
• dikhampani typeface ;
• motho ka mong motsoako oa mebala;
• logo logo logo logo;
• Corporate unit trust - motsoako oa lebitso, logo logo logo logo, tsekedi, mongolo o efe kapa efe tlhaloso;
• junifomo kamehla khampani - moralo oa mongolo le litšoantšo, le fomate, joalo-joalo ...

La kgwebo, ha e le hantle, ke "sefahleho" ba k'hamphani eo, e ikhethang, o ile a sireletsa ho tloha ho kopitsoa le kopa. kgetho ya hae - e ngata haholo.